Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

CPPREP5008 Mapping and Delivery Guide
Market the property agency

Version 1.0
Issue Date: May 2024


Qualification -
Unit of Competency CPPREP5008 - Market the property agency
Description
Employability Skills
Learning Outcomes and Application This unit specifies the skills and knowledge required to research, develop and implement a marketing strategy to market the agency in the property industry. It does not include marketing required for individual properties.The unit applies to industry professionals in the property industry.State or territory licensing requirements may apply to this unit.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.
Prerequisites/co-requisites
Competency Field
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities
Slides
PPT
Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Undertake property industry market research.
  • Develop market research methods to create a database for analysis of agency property markets.
  • Undertake property market research.
       
Element: Develop property agency marketing strategy.
  • Analyse the agency’s business plan, the needs of existing clients and future business opportunities.
  • Analyse the strengths and weaknesses of competitors and identify opportunities for competitive advantage.
  • Prepare marketing approaches to position the agency and minimise adverse effects of direct competition.
  • Develop agency marketing strategy and targets.
  • Develop corporate image and mission statement to promote positive public recognition of the agency and its services.
       
Element: Implement agency marketing strategy.
  • Promote agency services to maximise competitive advantage and profitability.
  • Use resources to support implementation of marketing strategy.
  • Brief staff on marketing strategy and support them to action the strategy as required.
       
Element: Review and adjust marketing strategy.
  • Monitor and review marketing activities and agency marketing strategy against targets.
  • Collect and analyse feedback on outcomes of marketing activities.
  • Assess costs and effectiveness of marketing activities to identify opportunities for improvements.
  • Use evaluation data to review and modify marketing strategy.
       

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)


Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.
Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Develop market research methods to create a database for analysis of agency property markets. 
Undertake property market research. 
Analyse the agency’s business plan, the needs of existing clients and future business opportunities. 
Analyse the strengths and weaknesses of competitors and identify opportunities for competitive advantage. 
Prepare marketing approaches to position the agency and minimise adverse effects of direct competition. 
Develop agency marketing strategy and targets. 
Develop corporate image and mission statement to promote positive public recognition of the agency and its services. 
Promote agency services to maximise competitive advantage and profitability. 
Use resources to support implementation of marketing strategy. 
Brief staff on marketing strategy and support them to action the strategy as required. 
Monitor and review marketing activities and agency marketing strategy against targets. 
Collect and analyse feedback on outcomes of marketing activities. 
Assess costs and effectiveness of marketing activities to identify opportunities for improvements. 
Use evaluation data to review and modify marketing strategy. 

Forms

Assessment Cover Sheet

CPPREP5008 - Market the property agency
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

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Assessor name:

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Date:


Assessment Record Sheet

CPPREP5008 - Market the property agency

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: